CE Electrical

CE Electrical was a new business startup that needed some new identity design. The owners contacted Clockwise initially wanting a simple CE font reproduced for cards. After some chats, we established that a more unique identity would be far more beneficial and memorable. A flowing CE mark was designed that used the company (and owners) initials and also resembled an electrical plug, in a stylish way, without being too literial and cliche.

Work then continued on to create business cards and vehicle graphics that were supplied to the signwriters.