Flightcert designed and built aircraft maintenance software for the aviation industry and came to Clockwise in 2014 to create a logo and extended branding for their new product. The software is designed to beneﬁt aircraft owners and engineers to simplify the complex task of tracking all aircraft maintenance.
Over the years I’ve worked with Flightcert to create and build on their brand. Here’s a little about the Flightcert brand story so far.
The brand, of course, is not only the logo, just as important are the surroundings in which it sits. Extended branding was then developed to support the logo. Subtle vertical lines in the background to again reinforce the feeling of quality and establishment. Colours and carefully chosen fonts, slightly rounded in appearance to stay friendly and approachable add to the clean modern identity. Elements like this all add to and re-enforce the nature of the brand story.
These extended brand elements can then be transferred for use in all future designs, keeping the brand consistent and cohesive.
In 2015, work began on designing advertisements for various local and international aviation magazines. Using the fonts, colours and extended branding elements that had been developed in the earlier process.
Custom icons were also designed to explain the software features in a simple visual manner.
A series of different sized ads were created and published in a variety of publications within the industry.
I continue to work with Flightcert creating new marketing material and print and digital assets for them. It’s been a pleasure working with the business from it’s humble beginnings to watching it grow and gather more and more customers along the way. Looking forward to the new adventures ahead!
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M. 027 417 6606